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Model for the Outdoor Digital Project.

 

 

 

Text 2005:  1

Text 2007:   1 

Text  2009:   1

5th Biennial of Douro  2010:   1

Text  V/5 Foundation SecondLife:   1

   Text 2011:    1

6th Biennial of Douro  2012:   1

 


Apresentation:


The current occidental culture, post-second industrial revolution is organized in informational rhizome that is exteriorized in an medialogical totalizing affirmation of the image.
The continuous update of the social symbolic representation strategies recreates and excels the ephemeral and the desertification of the emotional experiences that converts them into incessant sales and discounts consumption.

It affirms: the image of the image.

It reaffirms: the rediscovery of the urban and its bee-hived experiences in the continental megapolis.

Daily pre-figured virtualizations of the socially available “Beings”, in an incessant second grade alphabetisation of images, which conditions and fits in the centrifugal machine of the product novelty and in the exultant and mystifying emotion of the narcissistic sales and discounts
realeases.

Thus, the Skin and the urban Body: where we inhabit are redressed as gifted matrices for Advertising executives,Outdoors and Electronic Displays and exult the real of the real, based on thespeeded up consumption of the raw materials and on the geo-climatic implosion.

Oporto, May 2004
Silvestre Pestana